The Ferrari Book - Passion for Design

Success is not based on miracles, but is almost always the result of a clear concept - the epitome of an ambitious, even distinctly innovative idea. Ferrari's appearance, however, is indeed close to something miraculous. What lies behind this phenomenon? What is the source of fascination for a brand whose creative designs are internationally recognized and enthusiastically received? Patience and passion, at its own expense and at the expense of others, the brand, under the emblem of the Cavallino Rampante, had the power to develop into what it represents today: the ultimate and most fascinating thing on four wheels. Next, the long list of international racing victories is equally important. During Ferrari's last 70 years, no class or race that was not an instant victory went unchallenged. Last but not least, Ferrari is almost synonymous with aesthetics, elegance and leading design. The intense degree of intuitive and passionate dedication is the real strength of a brand and its products. The third and perhaps most vital element that makes the wonder of Ferrari real - a book that traces the evolution of the wonder, while also defining the essential elements of emotional appeal. Written in English, German, French and Italian.